The 4th Floor is what happens when inspiring space is paired with talented people and potential opportunity. Rather than being deterred by what wasn’t possible, the 4th floor was born from what was possible. Units were difficult to lease in their original form and historic tax credit requirements prevented big alterations. The conventional solution: find a creditworthy tenant to lease the entire floor; the unconventional solution: reimagine an alternative. This alternative focused on including people historically excluded. As a result, 30 creative practices collectively earned nearly $300 in additional revenue, hired 11 new staff, added 300 pieces to their portfolios, grew 295 collectors and clients, and reported almost 20,000 new social media followers in a single year. In that same time period, the total cost of renovation was recouped and occupancy grew by 22%.